Planned Obsolescence: a policy of planning or designing a product that has a limited life-span, either functionally or fashionably. After a certain period of time, the product is designed to be obsolete in order to increase sales over the long-term.
After years of denying its built-in obsolescence, Apple finally admitted (at least in part) to using the strategy by slowing down older iPhones supposedly to handle the gradually depleting batteries.
So it's true Apple intentionally slow down old iPhones. Proof: My iPhone 6 was bought 3years ago and recently got really slow. APP 'CPU DasherX' shows iPhone CPU is under clocked running at 600MHz. After a iPhone battery replacement. CPU speed resumed to factory setting 1400MHz. pic.twitter.com/pML3y0Jkp2
— Sam_Si (@sam_siruomu) December 20, 2017
Apple said in a statement on Wednesday:
“Our goal is to deliver the best experience for customers, which includes overall performance and prolonging the life of their devices. Lithium-ion batteries become less capable of supplying peak current demands when in cold conditions, have a low battery charge or as they age over time, which can result in the device unexpectedly shutting down to protect its electronic components.
The statement from Apple came in response to afrom Primate Labs, the company behind the Geekbench processor benchmarking software.
Earlier this week, John Poole, founder of the organisation, wrote in a blog post that processors in iPhones slow down and decrease in performance as their batteries age and lose capacity.
Poole explained that users expect their phones to perform the same regardless of how old the battery is, but his tests showed that wasn’t the case.
Some have argued that this design isn’t an example of planned obsolescence because, as BGR says, “It would only target iPhones that are already dying thanks to a bad battery.”
Yeah, except the iPhones are designed so you can’t replace their battery.
Also, planned obsolescence isn’t just about technical faults. A product can become obsolete in fashion as well. Deliberately building in slower CPUs and irreplaceable batteries when they do not have to shows that Apple wants to encourage people to buy its newer products.
They also do this by changing the charger ports for their products and removing old ones off of the market, among other things.
Will anyone care though? Or will Apple get a pass once again because they’re Apple?